SM Huddle Six Pack: Major League Ultimate, CES, Rousey, Snapchat, IG & Hashtag Sports

EP-122 Nic Darling, EVP, Major League Ultimate

Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 looks like for the league.

Nic was part of episode 100, but only a portion of our conversation was published. Episode 122 is our conversation in its entirety.

EP-123 Ronda Rousey’s Loss, The Impact, and Her Marketability

Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date.

Brian Cristiano and Rob Cressy dish about what impact the loss has on Ronda Rousey’s marketability, the viability of the women’s division in the UFC, and the overall impact of this loss on the UFC, which recently sold for $4 billion. What’s up with Rousey skipping both the pre-fight and post-fight press conferences?

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ronda Rousey handled her loss.

Live From CES: The Raw Experience, Winning/Losing Sports Brands & How to Biz Dev

The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience, plus give us an inside look into everything that’s going down. Who are the sports brands that are standing out? What is the atmosphere and scene like? What has his business development approach been and what can we learn from it? What are people and brands failing at?

If you were at CES 2017 we’d love to hear about your experience. Hit us up on social media and lets talk about it.

EP-124 Anthony Caponiti, CEO, Hashtag Sports

Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should start collaborating.

Anthony was part of episode 100, but only a portion of our conversation was published. Episode 124 is our conversation in its entirety.

Off The Record: New Years Eve Snapchat Geofilters

On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat Geofilters and if brands should be running them 24/7 at their location.

From time to time, when inspiration strikes us, we’ll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR’s (off the record.)

Off The Record: Fighting For Our Attention – Instagram vs Snapchat

We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform?

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Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano – Twitter: @Brian_Cristiano – Snapchat: @brian_cristiano
Rob Cressy – Twitter: @RobCressy – Snapchat: @baconsports

Websites:
BOLD Worldwide: www.boldworldwide.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com