SM Huddle Hat Trick: AB+FB, Streaming SB Ads & TB’s POV

In this Sports Marketing Huddle hat trick, Brian Cristiano and Rob Cressy dish about Antonio Browns’s 6 figure Facebook deal, Snickers live streaming Super Bowl ad, and experiencing the Super Bowl through Tom Brady’s perspective.

EP-137 The Effect of Antonio Brown’s 6 Figure Facebook Deal

Business is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy.

Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the first person to be paid by a social platform to post content. He is, however, very much in the public eye and one of the first to be doing it via Facebook Live.

At the end Brian and Rob give actionable advice on what you can implement into your business from Antonio Brown signing a 6 figure deal with Facebook.

EP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success?

Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity.

Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is certainly doing their part to increase attention and engage their audience.

At the end Brian and Rob give actionable advice on what you can implement into your business from Snickers live streaming a Super Bowl ad.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

EP-139 Watching The Super Bowl From Tom Brady’s Perspective

The user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady.

Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only enhance the viewing experience? What does this do for the storytelling for Fox and advertisers?

At the end Brian and Rob give actionable advice on what you can implement into your business from Intel’s Be The Player feature.

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Brian Cristiano -Twitter: @Brian_Cristiano (http://www.twitter.com/brian_cristiano) – Instagram: @briancristiano (http://www.instagram.com/briancristiano)
Rob Cressy -Twitter: @robcressy (http://www.twitter.com/robcressy) – Instagram: @rob_cressy (http://www.instagram.com/rob_cressy/

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Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com

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