10 cities that should host a Super Bowl
4. Melbourne, Australia
As shown clearly by the Australian Open in tennis that has been going on this month, the time difference in Melbourne of 16 hours from the East coast of the United States is significant. But it’s also summer time in Australia right now, so any logistical issues could be set aside by thee prospect of very good weather.
The NFL is actively trying to expand its audience internationally, but at this point Australia looks like an untapped market. A Super Bowl Sunday kickoff at the traditional late afternoon-early evening time in the U.S. would be late Monday morning there, so perhaps some change in the schedule would come on game day if the game was staged in Melbourne.
It’s unclear how much a Australian sports audience would even embrace American football, let alone a huge event like the Super Bowl. But the NFL can surely do some due diligence over there if they want to, and possibly lay some ground work for Melbourne as a possible Super Bowl host. If it’s deemed to have potential, the NFL should embrace going “down under” to try to cultivate an international market.