Super Bowl logos: Power ranking 30-1

12. Super Bowl XL

The NFL embraced the extra-large theme with Super Bowl XL, making everything larger than life for a game that is just that. While they highlight the fact that it’s large and incharge, the simplicity wins the design. Basic red, white, and blue colors are the way to go with these logos sometimes, bringing together not just the idea that this is now America’s game, but the NFC, AFC, and the league coming together for one game. I also like how the font was presented prominently in the middle, and the stars bordering each end.

11. Super Bowl XLVIII

I purposefully ignored the recent Super Bowl logos, which have become fairly bland. The league looked lazy with the gray trophy with the stadium hardly recognizable. When you look at the logo for Super Bowl XLVIII you know where the team is playing. The designer worked in the New York skyline with the Empire State Building and Freedom Tower perfectly.

The roman numerals have good depth, as does the trophy. It was a much-needed change after years of unappealing, generic designs, and rightfully brought back the image of the host city. It just passed making the top-10 because it’s still a little too similar to the old versions.