In this Sports Marketing Huddle grand slam, Brian Cristiano and Rob Cressy deliver live interviews from the National Sports Forum including Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball, Chad Seigler, VP of Biz Dev for NASCAR, Angelina Lawton, CEO of Sportsdigita, and Dannon Hulskotter, VP of Marketing & Fan Engagement for the Minnesota Vikings.
EP-153 Kurt Hunzeker, VP of Marketing & Strategy, Minor League Baseball – #NSF1
Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball joins Brian Cristiano at the National Sports Forum to talk about how Minor League Baseball could be one of the biggest untapped sports marketing resources ever. How is Minor League Baseball responsible for young kids getting into baseball and then becoming Major League Baseball fans? What challenges do they face and what are their growth opportunities?
EP-154 Chad Seigler, VP of Business Development, NASCAR – #NSF17
Chad Seigler, VP of Business Development for NASCAR joins Brian Cristiano at the National Sports Forum to talk about the shift in NASCAR fan attention, where they are consuming NASCAR content, plus NASCAR’s efforts to integrate that on the right channels.
EP-156 Angelina Lawton, CEO, Sportsdigita – #NSF17
Angelina Lawton, CEO of Sportsdigita, joins Brian Cristiano at the National Sports Forum to talk about sponsorships and how technology is driving it.
EP-158 Dannon Hulskotter, Vice President of Marketing & Fan Engagement, Minnesota Vikings – #NSF17
Dannon Hulskotter, Vice President of Marketing & Fan Engagement, for the Minnesota Vikings, joins Brian Cristiano at the National Sports Forum to talk about how the team approaches fan engagement, the “Skol” chant, and the new US Bank stadium.
EP-155 Megan Ryan, Senior Director of Marketing Strategy, Atlanta Hawks – Fan Engagement & Growth
Megan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social media (per Bleacher Report), how they measure engagement, work with the Atlanta rap scene (like 2 Chainz), approach growing their fanbase, Instagram vs Snapchat, and advice for other teams and CMO’s going from traditional to digital.
EP-157 Kris Koivisto, Manager of Digital Content, Portland Trail Blazers – Digital Innovation
Kris Koivisto, Manager of Digital Content for the Portland Trail Blazers, joins Brian Cristiano and Rob Cressy to talk about how the Trail Blazers recently won the NBA’s Digital Innovators of the Year award, their principles for engagement, how Damian Lillard’s rap career is integrated into their marketing, plus how pushing the limits on social engagement can both help and hurt.
EP-150 Dan Goldberger, Director of Digital Media & Marketing, Atlanta Dream
Dan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram takeovers with players, what they’ve learned from head coach Michael Cooper, the importance of live streaming, and advice for other professional sports teams to help them grow.
EP – 160 Is Gatorade’s Sponsorship of the NBA D-League A Good Thing?
Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League.
Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsorship align with the Gatorade brand and goals? What sort of integrations or content would get us interested in watching the G-League?
At the end Brian and Rob give actionable advice on what you can implement into your business from the NBA G-League.
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