With Lonzo Ball headed to the NBA Draft to most likely become a top pick, father and manager, LaVar Ball, is currently unsuccessful in trying to secure a shoe deal for Lonzo.
All throughout March Madness, you could not flip on a sports channel and go without hearing LaVar Ball’s name being mentioned. Known for his brash confidence and borderline arrogance, LaVar continued to build up his son, Lonzo Ball, like nobody else before.
LaVar made preposterous comments all month long, from “Lonzo will only play for the Lakers” to “UCLA only lost because of its’ slow players.”
He continued to make headlines when it came to managing Lonzo’s endorsement deals, mainly his shoe deals. During the NCAA Tournament, Papa Ball came out and said that the three major shoe brands should endorse the entire Ball family for $1 billion dollars. That’s billion with a “b.”
Shoe companies scoffed at this and Dad-ager Ball continued to work on a shoe deal with either Nike, Adidas or Under Armour for his oldest son, Lonzo Ball. Well, it looks like he’s failing as a manager, as it’s being reported that all three of those major shoe brands are deciding against a deal with Lonzo Ball.
The kicker in this is that LaVar Ball was looking for a “true partner,” according to Rovell, as he wanted the major companies to license Ball’s own Big Baller Brand. The companies have moved on from Ball and it’ll be interesting to see where LaVar turns to for a major shoe deal.
A huge percentage of a player’s off-the-court revenue stems from their shoe deal, so Nike, Adidas and Under Armour turning down the Ball family should definitely begin to worry them.
The manager side of LaVar Ball is starting to cost his family things, literally and figuratively.