Lonzo Ball shoes made six figures during their opening weekend
By John Buhler
It doesn’t matter that Big Baller Brand sold less than 300 pairs of ZO2 Primes on opening day, Lonzo Ball made six figures before even playing an NBA game.
May the fourth be with you. It wasn’t just Star Wars day across the globe, it was also the launch date of potentially the greatest shoe company the world has ever seen: Big Baller Brand. Former UCLA Bruins point guard Lonzo Ball and his business mogul father LaVar Ball successfully launched their own apparel company with the release of the ZO2 Primes on Thursday.
It was gutsy to make the opening price of these basketball kicks $495 before Ball is even drafted by an NBA team, but Big Baller Brand knows what it is doing. The numbers came back from their first day of sales of the ZO2 Primes.
Matt Halfhill of NiceKicks.com did the math and estimated that Big Baller Brand sold roughly 263 pairs of shoes on the first day. That may only be 526 shoes, but Big Baller Brand made your whole year in a week.
That’s right. At $495 a pop, Big Baller Brand made at least $130,185 in day one. Keep in mind that Big Baller Brand is also selling ridiculously high-priced slides for people who want to wear socks with sandals in public.
Keep in mind that Ball has played as many minutes as you or I have in the NBA, basically zero. Do you think you have the ability to design your own basketball shoe and make six figures before even stepping on the court professionally?
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It’s clearly a premium brand for a premium product. Even if many people bought the shoes as some sort of a gag gift, Big Baller Brand is laughing now all the way to the bank. Imagine when they’ve got all three Ball Brothers selling their own shoes they design. Can you say billionaires?