Former Patriots and Texans defensive tackle Vince Wilfork has always had a special affinity for barbecue, specifically ribs, and now he’s sharing that love in a promotional campaign for Kingston Charcoal.
The always lovable Vince Wilfork, who is currently a free agent and considering retirement, is up to his old tricks at the grill once again.
This time, though, it’s in a much more official capacity, which really just means Vince is aware that cameras are rolling.
As you may recall — rather distinctly, I might add — back in 2014 over Memorial Day weekend, Vince’s wife Bianca hilariously captured the two-time Super Bowl winner bouncin’ to the beat while happily working with multiple racks of ribs on the grill.
It was especially funny because it brought us a rare glimpse of a professional athlete completely being himself on his downtime. Also, it was pretty much exactly how most of us would expect the jovial fella to act while cookin’ up some food.
He certainly did not disappoint.
Here’s a quick refresher, mostly because this will never get old.
Fast forward to present day and we have a brilliant ad campaign from Vince and Kingsford Charcoal that plays off that candid moment.
Anything that starts off with Vince Wilfork triumphantly throwing cumin powder into the air, LeBron-style, is destined to be a winner.
And yes, Vince’s infamous denim overalls — and cowboy boots — are prominently in the mix; as they should be.
The important takeaway here?
Don’t ever, ever consider boiling ribs.
Even further, thanks to a rib-fest of an interview with the Washington Post, don’t ever let Tom Brady have BBQ.
"“If Tom Brady would try my barbecue, maybe Tom Brady would turn into me,” Wilfork jokes. “I don’t think nobody wants that.”"
Oh, and if you have chest hair, always remember to flaunt it just as big Vince did in this sincere promo to make BBQ great again. #StandWithRibs
All we need to know now is where we can get our hands on a giant red hat that says “RIBS” in all caps.
Artfully done, big fella.
We’re even willing to pretend there’s no nip-slip happening here.