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Mayweather vs. McGregor: 5 reasons the UFC wins no matter what

By Ty O'Keefe

LONDON, ENGLAND - JULY 14: Floyd Mayweather Jr. and Conor McGregor come face to face during the Floyd Mayweather Jr. v Conor McGregor World Press Tour at SSE Arena on July 14, 2017 in London, England. (Photo by Matthew Lewis/Getty Images)
LONDON, ENGLAND - JULY 14: Floyd Mayweather Jr. and Conor McGregor come face to face during the Floyd Mayweather Jr. v Conor McGregor World Press Tour at SSE Arena on July 14, 2017 in London, England. (Photo by Matthew Lewis/Getty Images) /
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On top of their own financial gains, Conor McGregor and Floyd Mayweather are about to make a lot of people, a lot of money, but the UFC’s earnings from the bout will go well beyond its bank account

There’s no question that both Conor McGregor and Floyd Mayweather will walk away from their upcoming clash as winners regardless of the bout’s outcome thanks to the multi-million dollar paydays that both fighters will earn for the efforts. But even if McGregor doesn’t shock the world on Aug. 26, the UFC stands to benefit from this historic cross-sport contest in more ways than you might expect.

5. Publicity

McGregor’s rise to stardom has given the UFC the most valuable asset in the world of sports and entertainment, and these days, every breath he takes draws a crowd. Whenever McGregor’s name is mentioned, people automatically think of the UFC, and signing on to fight Mayweather has made the Irishman more popular than ever.

Every fight poster, television promotion, interview, article and social media post related to the event either mentions the UFC by name or displays its logo, and while McGregor hasn’t even stepped into the Octagon yet this year, he’s definitely kept his employer’s name in the news.

At every stop of the recent Mayweather-McGregor World Tour to promote this fight, Dana White was by McGregor’s side, and that was essentially the same thing as having a giant UFC logo sitting next to the lightweight champion.

While the UFC has had countless star-filled cards over the years, Mayweather-McGregor has piqued the interest of potential fight fans outside of the MMA community in the same way that folks who haven’t watched a single game all year are suddenly interested in the NFL when it’s time for the Super Bowl.

Granted, there were moments during the Mayweather-McGregor World Tour when it felt like we were watching the WWE. But McGregor was the tour’s main attraction, and his unique brand of self-promotion is exactly the type of publicity the UFC needs to keep new fans interested in the product.

Most importantly, the outcome of this fight won’t have any bearing on the publicity that the UFC has received. In this case, any publicity for the UFC really is good publicity.

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