Floyd Mayweather has a big fight ahead of him against Conor McGregor, but what he has lined up for after the fight might prove to be an even greater challenge.
After Floyd Mayweather faces Conor McGregor, he is going to face the rigors of building a business in the competitive fitness industry centered around his success as a boxer.
According to Scott Gleeson of USA Today Sports, Mayweather plans to open his first self-branded fitness club in Southern California during November. That is just the beginning for Mayweather’s plans, however.
Mayweather wants to open similar clubs around the world, focusing on areas where such facilities are least likely to exist due to economic or other logistical difficulties. The global strategy for Mayweather’s fitness business includes more than just providing places to work out. Mayweather also plans to invade the training space as well.
Just as Mayweather wants his fitness clubs to have a global presence, he intends to use technology to train individuals around the world. Forming exercise regimens which mimic his own, Mayweather will disseminate content in which he takes customers through the workouts using a mobile application and virtual reality tech.
Entering the fitness industry is in and of itself an ambitious task. Not only is the business crowded, but there is very little which any single entity can claim as proprietary. In order to grab any market share, much less one the size that Mayweather is eyeing, it will take enormous resources and a strong brand identity.
Fortunately, Mayweather has a strong brand identity and enormous resources. On top of his status as a world-class athlete that is instantly recognizable, his estimated net worth sits at $340 million.
The brand and financial power of Mayweather will be even stronger after the fight with McGregor, especially if he claims victory. Mayweather stands to make at least $100 million but up to $400 million from the fight. That money can go a long way toward establishing Mayweather’s mobile app, virtual reality content and fitness clubs.
If there ever was a time that would be appropriate for Mayweather to launch this business, right after sparring with McGregor seems to be it.