The NBA Finals logo undergoes changes to its design and it takes a turn for the worst.
The NBA has changed its logo for The Finals for the first time in six years. Instead of simply reading “The Finals” in an elegant, cursive-print hybrid text, the new logo will feature a simple, blue, thin block text that reads “The NBA Finals”.
In addition to changing the Finals logo, the NBA’s official playoff logo will undergo notable changes as well. The new logo will simply say “playoffs”. The text will remain in all-caps, but the blue and red basketball trails will be eliminated. The text for the playoffs will be accompanied by the NBA logo, as will The Finals logo.
This is so disappointing. Absolute lack of character and personality. pic.twitter.com/53tluqJ8Pi
— Joe Gemma (@JoeDGemma) September 18, 2017
In retrospect, the NBA Playoffs logo was due for an overhaul. The association kept the same logo for 10 years before finally retiring it for the upcoming season. However, The Finals logo was beloved by fans and players alike. All things considered, the new logos are rather boring. There was nothing quite like seeing the elegant design of The Finals logo on the hardwood as the players were announced in Game 1. Furthermore, it looks as if the NBA didn’t put any effort into designing the logo. I understand simple is the new sophisticated, but this design is too plain.
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Although it may seem far-fetched, the changing of the logo could have a significant impact on the NBA season. LeBron James began his legendary run of seven-straight Finals appearances when the logo was changed. If James and if his Cavaliers fail to make The Finals this season, we all know who to blame. If the Cavaliers manage to make a fourth consecutive Finals, then James’ Finals streak will have out-lasted a logo. Now that’s impressive.