Deloitte announces 2018 PyeongChang Winter Olympics sponsorships
Deloitte, a global financial corporation that serves many Fortune 500 companies, has signed 10 Olympic and Paralympic athletes in addition to the United States Sled Hockey Team.
Team Deloitte for the 2018 PyeongChang Winter Olympics includes eight former Olympians and two hopefuls to create a strong representation for the company’s brand in the games. Making it even more robust is a sponsorship of a national team.
According to a press release, the 10 individual athletes will represent the United States in eight different sports.
"“We are excited and proud of our work with the United States Olympic Committee and to support 10 Team USA athletes, and the U.S. National Sled Hockey Team, on their journey to the PyeongChang Olympic and Paralympic Games,” Deloitte CEO Cathy Engelbert said. “What’s especially meaningful about our relationship is the opportunity to work with outstanding athletes who have committed themselves to excellence in their sport, serving as leaders and sources of inspiration. These women and men are at the heart of our sponsorship, and we take pride in helping them awaken their full potential.”"
Deloittle has sponsored U.S. Olympic athletes and teams since 2009, and this year’s class of sponsors is among the most awarded and talented teams yet.
The U.S. National Sled Hockey Team is full of Paralympic competitors which includes veterans of the armed services. One of the members of the team, Rico Roman, is also one of Deloitte’s individually-sponsored athletes. Roman lost his left leg after an explosive device injured him during his third tour of duty in Iraq. After winning a Purple Heart, Roman followed that up by helping the U.S. sled hockey team take the gold medal at Sochi in 2014. The list of Team Deloitte members who are former medalists doesn’t end with Roman, however.
Shani Davis has been golden in speed-skating, twice to be exact. Davis has also won two Olympic silver medals in the sport, and set nine world records. She still holds three of those records, and is featured in the Smithsonian’s exhibit on African-American history and culture.
Gus Kenworthy won a silver medal in freestyle skiing at Sochi, a feat matched by hockey player Hilary Knight in both 2014 and 2010. Also medaling at both the 2010 and 2014 games in bobsledding was Elana Meyers Taylor, taking the bronze on both occasions. Figure skater Jason Browne is another Sochi medalist, claiming the bronze in the team event.
Danelle Umstead is another Paralympic athlete who has been added to Team Deloitte for the sport of alpine skiing. A two-time Paralympic bronze medalist, she relies on her husband as a guide due to her visual impairment. Brittany Bowe competes in the same sport as Davis, and will be chasing her first medal in her second Olympic games.
One of the two newcomers to the games who are Team Deloitte members are Taylor’s husband, Nic, who also competes in the bobsled. The other is Mikaela Matthews, a championship-winning freestyle skier.
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Regardless of how far these athletes go in the games at PyeongChang, this roster represents a diverse and talent-laden group that will represent Deloitte and the United States well.