A visually-stunning comprehensive history of Jordan sneakers is now available to the public.
The Air Jordan Online Collection has launched, giving fans of the Jordan sneaker line a detailed and intriguing look into the past and present of the products from the authoritative source.
Launching with 12 collectors, 238 stories and 532 pairs of Jordans, the multimedia experience is resplendent with rich content like original shoe sketches, designs, stories and images. It’s the newest part of a digital marketing strategy by Jordan, which will include further updates to its emoji keyboard and Facebook messenger box over the next year.
Not only can sneakerheads browse the collection’s reservoir of content, but contribute to it as well. Using #AirJordanCollection on Instagram or Twitter, Jordan is encouraging fans to submit the best pics of their own kicks. Some of the best consumer-submitted photos are already featured on the site’s collection, with fresh content on that end to be featured regularly.
Clicking on a particular shoe in the collection will bring up information about the original release like the date, name of the designer, retail price and style code along with the color scheme. Below the short text summary is a wealth of content from the style’s original marketing and other related tidbits of information. Naturally, the site also provides a way for browsers to purchase the selected style.
In short, this is a way for Jordan brand fans to spend hours of time and, the brand hopes, spend their discretionary income as well.
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Fans looking for one place to find all the information about the history of Jordan brand no longer have to scour the Internet. The Air Jordan Online Collection has solved that problem and given the sneakers the visually-stunning and content-rich home that it deserves on the web.