FanDuel launches new comedy video series with Adam Schefter

One of the world’s premiere fantasy sports contest providers is going in a different direction with its marketing resources.

FanDuel, in its continuing efforts to turn a profit, has gone from buying up nearly every television ad spot during major sporting events to a more practical and — hopefully for them — productive use of its marketing resources. To kick off its new campaign, FanDuel is enlisting the assistance of ESPN television personality, Adam Schefter.

The video essentially follows the script of “a day in the life”-style documentary, depicting how fantasy football affects every facet of Schefter’s life. That not only includes the on-camera and social media work that he does for ESPN but also his home life, with tasks such as accepting a package.

The video which was released on Wednesday is just the first in a series of similar clips to be distributed featuring Schefter and other influencers working with FanDuel.

For fantasy football players, this is an entertaining message. For FanDuel, however, it represents an important shift in both execution and philosophy.

FanDuel has tried many avenues toward profitability, from the aforementioned commercial grab to an attempted merger with DraftKings. Thus far, those methods have failed to accomplish that objective. With this strategy, FanDuel is employing a proven premise of tying its brand to celebrities relevant in the industry. The idea of the promotion is that each time fantasy football players see Schefter on ESPN or Twitter, there will be an association with FanDuel.

By producing the content itself, FanDuel is able to control every aspect of the message, including the cost.

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The hope for FanDuel in producing these videos is to drive more traffic toward its contests. Whether that will be accomplished remains to be seen, but what’s certain is that fans can expect several more comedic videos like this one.