The official sock provider of the NBA has released a new line for fans committed to repping their teams with the freshest looks.
As the 2017-18 NBA season is leading the charge of the change from fall into winter, the NBA’s official sock provider is hopping on that sled with the Stance NBA Snow Camo Collection.
“As we were looking at the 2017-18 NBA season, we took on a little bit of a different view because for the past two seasons we were the on-court sock of the NBA,” said Tzvi Twersky, director of licensed sports at Stance. “Our brand focus, our product focus and our marketing focus was really on the on-court sock, not only amplifying our presence but really making sure that we were doing our best the best to make sure that we were putting forward the best product from a design and performance perspective on court. This year, as everyone I’m sure has realized, we have moved away from the on-court sock and the jist of that is that our team was able to narrow our focus down on our lifestyle NBA socks, the stuff that originally put us on the map. We came back to that refreshed … we kind of have this broad, empty canvas where we can make whatever we think is cool.”
Since Stance became the official sock provider of the NBA in 2015, the brand has focused on providing socks worthy of the players while simultaneously offering new styles to its customer base.
“We kind of went out there, we accumulated all the knowledge we could, our designers are top class of course,” Twersky explained. “Obviously they came together with great ideas and the result is the Snow Camo Collection. It’s a holiday sock, we are moving into the winter season, we want to let people know that it gives you that warm feeling.”
The socks are currently available with the logos of 10 NBA teams emblazoned upon them. The Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Los Angeles Lakers, Miami Heat, New York Knicks, San Antonio Spurs and Toronto Raptors are part of the collection. Twersky said the decision on those teams was strategic.
“We like to put as many teams into a collection as we can but we also like to have certain collections that only have a smattering of teams to add a little bit of exclusivity to them,” Twersky added. “Snow Camo is definitely one of those.”
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Twersky says that Stance plans to release new NBA lifestyle designs early in 2018, so NBA fans and sock enthusiasts should keep their eyes open. Otherwise, such people might miss out on more similarly great designs.