People were unimpressed with Kid Rock at the NHL All-Star Game

Kid Rock played the halftime show at the NHL All-Star Game, and it was as bad as people expected it to be.

When it was announced that the NHL All-Star Game was going to trot out Kid Rock to tout its inclusive message (?), people were a little perplexed.

Rock has about as much to do with hockey as an actual rock has to do with his music career. The one-time rapper, one-time hard rocker, one-time country star played just one song for the broadcast at the All-Star Game but it was more than anyone could handle.

Unfortunately for the folks in the stadium, Kid Rock played more than just one song for them but the scars of what we saw were too much to handle. The biggest highlight was his attempt at painting the American flag on his acoustic guitar (by the way, who goes to a hockey game and busts out an acoustic song?) but ending up with either the Dutch or French flag depending on how you interpreted its position.

From the jump, people were unimpressed with the idea that Rock — someone who was rumored to be running on the Republican ticket in Michigan and has a sordid racial past — would be representing the whitest sport this side of golf. Moreover, that the NHL seemingly went out of its way to include Rock when they had no real reason to.

Once it started, people were unsurprisingly unimpressed by Kid Rock.

The problem with Kid Rock at the All-Star Game is that he’s largely seen as a culture vampire who used hip-hop as a means to rise to fame before abandoning the music once he wanted to “be serious” as an artist (see also: white). He’s gone from a kid in Detroit with a Christopher Ried flattop hairdo (someone who also went by the moniker Kid) to a scruffy southern rebel rocker who screams about the Confederate flag.

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After his very brief Detroit rap career, Rock went to the word of hard rock before then going full Rebel country musician, and has been a part of his fair share of controversial moments. His divisiveness seems to fly in the face of the NHL’s rallying cry of being an inclusive league, which was a sticking point when it then goes out of its way to promote an artist who has nothing to promote.