Get your James Harden sour gummy shoes from Trolli
By Ian Levy
James Harden has a style all his own. If you’re a fan of his aesthetic, now you can get it in sour candy form too.
The beard. The steely gaze. The herky-jerky dribbles, the eurosteps and the wrong-footed layups. James Harden is one of the best basketball players in the NBA but he’s also one of the most distinctive. Athletes these days carry their personal aesthetics into the brands they represent and so it makes sense that Harden would be feature on some distinctive products as well.
Meet the Trolli Sour Brite Sneakers. I am not sure I can do justice to this Harden-inspired candy so I’ll let the press release from Trolli do the work.
"Building upon the success of Trolli’s Sour Brite Weird Beards (modeled after Trolli’s favorite bearded brand ambassador), the Weirdly Awesome duo are at it again, with another exclusive sour gummi candy drop. This time fans can get their hands (or rather their feet) on Harden’s sneaks — Trolli Sour Brite Sneaks — a one-size-feeds-all sour candy that will take the shoe game (and chew game) by storm."
This combination — Harden, sour candy, offbeat marketing — is a match made in heaven. As exhibit A I would like to submit into evidence this video for the original Trolli Sour Brite Weird Beards.
https://www.instagram.com/p/Beofdk6F-bS/?taken-by=trolli_usa
The Trolli press release explained more about how this new candy came to be.
"Capturing James’ love and his fan’s love of sneaks and featuring Trolli’s bright color and flavor combinations, the new “collector edition” Trolli Sour Brite Sneaks feature a Triple-Double Berry theme, playing off of Harden’s success with triple-doubles on the court and color contrasts that are found in the real sneaker world. The Sneaks even feature a left and right shoe and can actually sit on their soles on a table top!"
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The Trolli Sour Brite Sneaks will be exclusively available at 7-Eleven beginning in March. They will then be available at select retailers nationwide in May, just in time for the NBA playoffs.