Los Angeles Rams – Dairy Queen
Dairy Queen is more than a place that serves ice cream. They do ice cream very well, mind you. Nothing tops a cool blizzard on a hot day. But their food is pretty good too. Granted, I would never go out of my way to get their food, just their ice cream.
The Rams are that sneaky good team that does more than you would expect from them. For year, they were a mediocre team with a decent defense and no offense. If anything, the defense under-performed based on the talent available. Hello, Jeff Fisher. But this year, Jared Goff proved to be the real deal and the defense played up to their potential. Hello, Sean McVay. Sure, they didn’t make it out of the first round of the playoffs, but they are a young team on the right track.
Dairy Queen gets it right when it comes to their marketing. They still let you know that they do ice cream best. All their marketing is still centered around the blizzard and their ice cream. But they sneak in references to their food. They don’t call themselves Burger King and then market hot dogs.
The Rams aren’t trying to fool you with who they are. Expectations were low heading into this season and they greatly exceeded those expectations. But they are quick to remind you that they were a young team that exceeded expectations. As long as they continue to promote their ice cream and don’t do something dumb, like make chicken strips the center of their ad-campaign, I have high hopes for the Rams future.