No. 13: Movember
Now it’s getting ridiculous. Jonas Hiller “designed” this one for Movember back in 2011, Movember being November moustache month, for those not in the know. The concept goes wonderfully with No-Shave November, is a great way to raise awareness for men’s health, and it’s the best excuse to look like a wild boar for 30 days.
It’s also apparently the perfect time to paste photos of your missing friends on to your mask in what has to be one of the largest “Have you seen me” campaigns the NHL has ever witnessed. In fact, it’s probably the only one.
The Anaheim Ducks would go on to finish last in the Pacific Division that season, so it’s safe to say the campaign was a complete and utter fail flop. Strange, we get the odd feeling that Jonas never really intended for it to work anyway.
But let’s not discredit this “art work” completely. It might have come straight out of a kindergarten study guide, but there are certainly some nice attributes to be admired here. For example, we’re big fans of Hiller making every photograph look like a John Dillinger mugshot.
Yep, now it all makes sense. There’s no better way to take jabs at your floundering teammates than to stick them on your helmet like it’s a 1980’s milk carton while also labeling them each as public enemy No. 1. And he did it while flawlessly using the guise of Movember. You’re a crafty one, Mr. Hiller, and we don’t mean in the “arts and” sense of the word.
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