Boston Celtics
Perhaps the most famous logo in the NBA. The Celtics logo started out simplistic. It was just a green circle with a shamrock and the word CELTICS. It looked straight out of a Schoolhouse Rock cartoon. Red Auerbach’s brother, Zang, designed the leprechaun logo that looked more like a court jester.
It’s good that Red was one of the best coaches in NBA history because his brother did him no favors with the logo he designed. Into the ’70s, the Celtics added a red basketball because they really loved Red Auerbach.
Finally, they settled on the logo you currently see, only adding a splash of color in the ’80s.
The worst thing about the Celtics logo is the smugness of the leprechaun. Look at him. Spinning the basketball on one finger like he’s LeBron James against the Raptors. Holding a shillelagh that he definitely doesn’t need. Smoking a pipe that’s probably filled with ground clover. Winking because he’s hiding a pot of gold somewhere. Or winking because the Celtics have more championships than any other team. Maybe winking because Brad Stevens is their head coach and not yours. I don’t know. He has a lot of reasons to be winking. That’s what makes him insufferable.
And look at all the clovers as part of his wardrobe. It’s like the McDonald’s employee forgot to put a lid on the blender and the shamrock shake went everywhere.
No one takes more pride in their logo than Celtics fan. To find out more about how much pride they take, watch the movie Celtic Pride. It’s a preview of the 2020 NBA Finals and stars Donovan Mitchell.