Duke
Living in North Carolina, specifically Durham, I’m bias when it comes to the Duke logo. North Carolina, especially the Triangle area, is a hotbed for college sports. They stuck the Panthers and Hornets in Charlotte to draw the South Carolina natives, leaving college basketball and college football to, no pun intended, duke it out at/around the state’s capitol.
The Duke logo is everywhere in Durham, assuming someone pays for it or doesn’t get caught abusing it. I can’t speak for other colleges across America, but I can say that Duke is stubborn when it comes to renting out their logo for licensing purposes, especially compared to UNC or N.C. State.
And maybe that’s why it’s so iconic.
The Duke logo is that unattainable person you just could not get in high school. No matter how hard you tried and how often you saw that person, they kept shooting you down. You even left cute notes on their car, talked to their best friends to put in a good word for you, even tried making them jealous. Didn’t matter. They weren’t about to date you, or anyone for that matter.
The more they turned you down, the more you wanted them.
Duke’s logo has become popular thanks to ESPN. During college basketball season, you can’t turn on ESPN without hearing about Duke. It doesn’t matter if they are winning, losing or not playing at all. Someone of the broadcast will bring up Duke. And Kentucky, but who cares about Kentucky?