LeBron James Lakers jersey sales are already going off the charts
By Cody Rivera
There’s a new basketball megastar in Los Angeles, and everybody wants his new jersey.
There have been a boatload of wildly popular players donning Los Angeles Lakers jerseys over the decades, such as Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant … and now LeBron James is officially joining that list.
While thousands of jerseys for those players have been sold over the years, perhaps none of them are going to be as in-demand as LeBron’s brand new Lakers jersey. It has been less than 24 hours since LeBron’s decision to take his talents to the City of Angels was announced, and according to an article on ESPN.com, Sunday cracked the top 10 sales days in NBA apparel for Fanatics, one of the world’s biggest retailers for sports merchandise.
Apparently, within the first three hours of sales after the news broke, there was a 600 percent spike in sales compared to Cavaliers jerseys four years ago, when LeBron announced that he would be returning to Cleveland.
And LeBron isn’t just driving jersey sales. NBA fans are already paying outrageous amounts of money for Lakers season tickets next season. ESPN’s Darren Rovell tweeted the details of a recent purchase on Stubhub.
Essentially, LeBron drives revenue in just about every way possible. In about three months, the Staples Center will be packed to the rafters with people wearing purple and gold No. 23 jerseys, and jersey retailers everywhere will be raking in a couple of fortunes.
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The LeBron frenzy makes complete sense though. It’s not every day that possibly the biggest superstar in NBA history joins one of the most successful, historic, popular franchises in the league. There hasn’t been this kind of star power in Los Angeles since Kobe Bryant retired, so it’s safe to say that the city is once again basketball crazy.
Get ready to start seeing those brand new No. 23 Lakers jerseys popping up everywhere you look … not just in LA, but all over the world.