Atlanta Hawks making up for losing basketball games with unbeatable concession stand prices.
The Atlanta Hawks finished last in the Eastern Conference last season. The team doesn’t project to be much better in 2018-19. In order to make up for their lack of competitiveness, they are bribing fans to come to the game.
Hawks are all-in on fan experience.. 1st NBA team to offer fan friendly concession prices
— Zach Klein (@ZachKleinWSB) July 26, 2018
$1 Chips
$2 Candy, pretzel's, bottled water
$3 Fries, hot dogs, nachos
$4 pizza, bottomless popcorn, bottomless soda
$5 beer
This, combined with Vince Carter’s retirement tour, and I’m heavily contemplating buying Hawks season tickets despite living in North Carolina. This is a genius move by the Hawks given how bad the on-court product will likely be. I’d say they will lose money on this deal, but fans are going to need a lot of beer to continue watching Trae Young chuck up shots.
$8 gets you all the soda you can drink and all the popcorn you can eat. That’s a steal if I’ve ever seen one. $8 at most arenas gets you a dirty look from the concession guy followed by the comment, “that’ll be two more dollars for your beer.”
This price drop likely has something to do with the precedent set by the Atlanta Falcons. Upon the opening of their new Mercedes-Benz Stadium, the Falcons dropped concession prices across the board.
Falcons confirm Mercedes-Benz Stadium will open on August 26. Here are their "fan friendly" concession prices pic.twitter.com/6bmkn9gtEj
— Darren Rovell (@darrenrovell) July 11, 2017
This resulted in higher revenue during the 2017-18 season. It’s almost like having affordable food and drinks makes fans want to spend money at the arena instead of at McDonald’s prior to the game. Funny how that works.
The best way to make everyone forget about your football and basketball teams collapsing is to collapse concession prices. Kudos to you, Atlanta.