Atlanta Hawks undefeated at the concession stand

ATLANTA, GA - JANUARY 29: Kent Bazemore #24 of the Atlanta Hawks celebrates with fans in the final seconds of their 105-100 win over the Minnesota Timberwolves at Philips Arena on January 29, 2018 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)
ATLANTA, GA - JANUARY 29: Kent Bazemore #24 of the Atlanta Hawks celebrates with fans in the final seconds of their 105-100 win over the Minnesota Timberwolves at Philips Arena on January 29, 2018 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)

Atlanta Hawks making up for losing basketball games with unbeatable concession stand prices.

The Atlanta Hawks finished last in the Eastern Conference last season. The team doesn’t project to be much better in 2018-19. In order to make up for their lack of competitiveness, they are bribing fans to come to the game.

This, combined with Vince Carter’s retirement tour, and I’m heavily contemplating buying Hawks season tickets despite living in North Carolina. This is a genius move by the Hawks given how bad the on-court product will likely be. I’d say they will lose money on this deal, but fans are going to need a lot of beer to continue watching Trae Young chuck up shots.

$8 gets you all the soda you can drink and all the popcorn you can eat. That’s a steal if I’ve ever seen one. $8 at most arenas gets you a dirty look from the concession guy followed by the comment, “that’ll be two more dollars for your beer.”

This price drop likely has something to do with the precedent set by the Atlanta Falcons. Upon the opening of their new Mercedes-Benz Stadium, the Falcons dropped concession prices across the board.

This resulted in higher revenue during the 2017-18 season. It’s almost like having affordable food and drinks makes fans want to spend money at the arena instead of at McDonald’s prior to the game. Funny how that works.

The best way to make everyone forget about your football and basketball teams collapsing is to collapse concession prices. Kudos to you, Atlanta.