Kyle Busch, M&M’S Racing teaming up for 2 sweet social promotions

SONOMA, CA - JUNE 23: Kyle Busch, driver of the #18 M&M's Caramel Toyota, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 23, 2018 in Sonoma, California. (Photo by Chris Graythen/Getty Images)
SONOMA, CA - JUNE 23: Kyle Busch, driver of the #18 M&M's Caramel Toyota, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 23, 2018 in Sonoma, California. (Photo by Chris Graythen/Getty Images) /
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One lucky member of Rowdy Nation will be going to Las Vegas to cheer on Kyle Busch in the NASCAR playoffs.

Not every NASCAR fan is also a Kyle Busch supporter, and that’s alright. Rowdy Nation is still as devoted as it gets, and now the driver and M&M’S Racing have come up with two different social promotions to honor those loyal fans before the end of the current season.

The big one starts today and runs through Aug. 29. One lucky winner chosen shortly after the promotion closes will receive a VIP trip to the South Point 400, the brand spanking new fall Las Vegas Cup Series race that just so happens to be the first event in this year’s playoffs — not to mention taking place at Busch’s home track. That prize includes two VIP tickets, airfare, accommodations and “additional surprises.”

The second promotion begins on Sept. 6, right before the Monster Energy NASCAR Cup Series Playoffs, and allows fans to “ride with Kyle.” Not literally — his No. 18 M&M’s Toyota doesn’t have a passenger seat, after all, but with their name on the car, with a different fan riding shotgun on the vehicle for every playoff race.

Kyle Busch M&M'S Racing promotion
Image credit: M&M’S Racing /

Considering the number of playoff points Busch has already accumulated as part of the Big 3 dominating Cup Series races this year, that should mean a Rowdy Nation devotee is on the car for races that matter all the way through Homestead.

“What I love so much about my partner, M&M’S, is that they are always looking out for my fans and finding ways to recognize and reward them,” Busch said in a press release. “I can’t wait to have a number of you ride alongside me during the playoffs. It’s been an incredible year so far for us all, let’s hope it keeps getting better.”

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To enter the promotions, all you need to do is tweet or share a photo showing how you support Busch and M&M’S, along with the hashtag #18n18. You’ll probably want to get on that right away so you don’t miss out on the potential Vegas trip of a lifetime.

More information on both promotions and official rules can be found on the M&M’S Racing Facebook page. Best of luck!