Bud Light is installing “Victory Fridges” in 10 Cleveland bars. The beer is free, but it will only unlock when the Browns win a game.
It’s no secret that the Cleveland Browns are the running joke of the NFL, and Bud Light is getting in on the joke.
The beer company has installed 10 so-called “Victory Fridges” at 10 Cleveland-area bars. Now, the beer inside of these fridges is free to all patrons at the bar. The catch? The fridges will only unlock when the Browns win a football game.
The Browns are predicted to actually win a game or two this season, thanks to their new franchise quarterback, Baker Mayfield. There is also the possibility, however, that the Browns will have another winless season, which could qualify the Bud Light inside these Victory Fridges for a spot in Guinness Book of World Records for the coldest beers in the world.
JUST IN: Starting today, @budlight is installing “Victory Fridges” that will be full of beer in 10 Cleveland bars. When the Browns win first regular season game, fridges unlock and beer inside is free to fans. pic.twitter.com/DkRWkVkLkx
— Darren Rovell (@darrenrovell) August 14, 2018
While the promotion is slick, it also comes off as a tad bit insulting to Browns fans. You would think that there would be mass outrage all over Northeast Ohio at Bud Light taking a swipe at there beloved Browns, but, judging by the numerous tweets, the idea has brought out the comedian in Browns fans:
Fast forward to December: pic.twitter.com/3gYjyUJUBd
— Evil MoPac (@EvilMopacATX) August 14, 2018
Browns fans 6 games into the season... pic.twitter.com/USrDBW3XaY
— Jack Peters (@Stickyhands35) August 14, 2018
well i think the replies to this tweet are today's winner for "oh look it's the same joke over and over again"
— megan BRAUNY FOREVER brown (@thatgirlondeck) August 14, 2018
Not all of the tweets were jokes, though. We also got a nice history lesson on how bad beer promotions go in Cleveland.
There’s 2001:
Things didn’t turn out so hot in 2001 either when the #Browns promoted beer bottles. pic.twitter.com/KUWPY3YosK
— Roberto Shenanigans (@Rob_Shenanigans) August 14, 2018
And who could forget 44 years ago, when the Cleveland Indians hosted “Ten Cent Beer Night,” which has become so infamous in sports that it sports its own Wikipedia page:
Not to sound alarmist but considering how we all reacted 40 years ago when the beers were ten cents I'm not entirely confident that Clevelanders will form orderly lines and wait patiently when the beer is free. pic.twitter.com/P2AfJXEVvU
— Mike Polk Jr. (@mikepolkjr) August 14, 2018
So, how will this latest beer promotion in Cleveland go? It’s hard to say because the Browns will (probably) still suck this season.
Or, they might win a game early, which will be to the delight of many Browns fans who may want to drown their sorrows of another long season in a nice, cold, and free Bud Light.