With over one million Instagram followers, a brand new album dropped, and an NBA commercial appearance, Famous Los is on an absolute tear right now. The Step Back caught up with the Instagram influencer to discuss his life, how he got here, and what lies ahead.
With the NBA season just warming up, the league is set to release a pair of brand new commercials promoting fan engagement while asking the games big questions. Famous Los is featuring in the āDunks or Threesā promotion, that asks just that: which do you prefer?
The new commercials fall in line with the NBAās commitment to finding different ways to engage with fans. It mirrors the recent NBA Playmakers initiative, which allows video creators and basketball lovers to interact and share content through the Playmakers YouTube channel and other digital platforms.
On top of the guest appearance, Famous Los has a new online show releasing, an album dropping, and one important follow he is chasing on social media. With all that in mind, what better time than now to catch up with one of basketballs funniest men.
The Step Back: You have over a million followers on Instagram and provide something completely unique for basketball/sports fans around the world. How important is social media in your eyes, for allowing people to be as creatively wild as they want to be with limited restrictions?
Famous Los: At the beginning, you can do whatever you want to do, when you are just trying to get people to support your video. But when you get brands and different companies then it becomes more of a business. Thatās when youāre really working on your career and stabilizing your name in the business, in entertainment. So when you get your name out there, thatās when it gets different and a little more controlled.
The Step Back: Do you ever sit back and think this is ridiculous? Iām out here having fun with a game I love and itās turned into a legitimate career?
Famous Los: All the time, all the time!
I just remember when I did it for free, and I used to just tell people that itās going to work one day. I just kept making videos and telling myself itās going to work one day. I never forget those times, never take them for granted.
The Step Back: Itās all about the followers these days on social media. Youāre followed by some seriously big names, particularly in basketball, is there any one player or personality in particular that had you, or would have you starstruck if they followed you?
Famous Los: I donāt know about basketball because theyāre my boys, but Drake is the one. Drake is the one, I need that follow.
The Step Back: Have you met him?
Famous Los: I know Odell Beckham Jr. so I donāt know how I donāt know Drake, because theyāre close friends.
The Step Back: You could seriously play the game yourself, can you talk a little bit about your college career and how big of a goal it was throughout that stage of your life to make it to the pros?
Famous Los: I was very good at high school basketball, but I didnāt have the grades to go to a bigger college so I ended up playing Division II. My team was still very good, we were number one in the nation we won a championship ring, thank god.
After that, I was going to try and go pro and I dislocated my knee for a third time and I just couldnāt take it anymore mentally. After the first time, I was like alright, the second time, ok, but after the third time I knew it was over, it just wasnāt meant to be. Then I started making videos.
The Step Back: Now Iāve read you actually played on the same team as Brandon Armstrong (BDOT)? Are you guys super close?
Famous Los: Yeah, we played college together. Freshman, sophomore and my junior year together before I transferred. I then came back for my senior year, I loved that school.
The first year Brandon and I were inseparable, thatās how we got so close. We made tons of videos. Though those videos are nowhere to be found now, we had to take them down (laughs). Everything was just different, we were just kids, 18 years old.
The Step Back: Heās actually playing hoops in Australia right now, do you have any short or longterm plans about getting into the game in that type of capacity?
Famous Los: Always. I just got off the phone with him ten minutes ago.
The Step Back: Iām fairly confident in guessing youāve always been a bit of a comedian, at what point did you start to think that you can combine both to forge a career and was there a particular moment you remember where you thought, this comedy stuff is legit?
Famous Los: Iād been making videos for around three years, I was always making random basketball videos. But one time, I started doing the talking videos and my page started going nuts. I was wondering āwhat is going onā, so I tried another one and it went crazy again. So I kept making the videos, Iād do them anywhere from the grocery store to the car.
Then one time it was so loud in my living room so I walked out the back to the bathroom because it was the only place that was quiet in the house. I made that video from the bathroom and my comments were going crazy with the bathroom stuff.
The Step Back: I know you have a project coming up with Filayyyy, can you talk a little bit about your relationship with him and where you guys would like to take the show?
Famous Los: Itās called the Famous Los and Filayyyy show. The first episode just dropped last week, and the second episode may drop today, Iāve had so much on with the album, Iāve lost track.
I always thought I could work with Filayyyy, but I wanted to make sure I was solidified, but when I met him, I thought, this is cool. [Heās a] Really cool guy, heās funny and now with the show, itās great. Filayyyyās fans are crazy, and actually, I think Filayyyy got that Drake follow.
But when we combine our stuff together, weāre killing it.
The Step Back: Is there a lot of going into each episode, or is a lot of taking it as it comes on the fly?
Famous Los: Oh nah, itās a real show, we get together and plan it out. We flew to New York and shot five or six pilot episodes and our guys put it all together. We are just trying to sell the show, weāve got the fanbase. Maybe itāll be ESPN, I donāt know, but hopefully, someone will pick it up.
I will say though, I love the show. The first episode, even though Iām on it, I loved it. For those that know me, if Iām saying I loved it, then you know that means something.
The Step Back: Thatās not the only media venture you are involved with right now, youāve made a guest spot in an NBA commercial incoming. How did that opportunity come about and how much fun is that to think about being a part of NBA promotion?
Famous Los: I had so much fun man, it was my first NBA commercial ever. I was just happy to be affiliated with the NBA, who over the past year have shown me so much love. Iām just so grateful.
The Step Back: And what about the All-Star celebrity game jersey this season?
Famous Los: Oh man, I want it. Iāve been waiting for that. I want to play every year because I just love the game. Especially the celebrity game because I really want to be getting buckets out there.
The Step Back: Do you watch a lot of NBA and do you have a pick for the title and MVP?
Famous Los: Iām watching every single day. The Warriors are my team and Steph is getting the MVP. You can write that down.
The Step back: And give the album a plug.
Famous Los: Itās called FAME not Famous, with the FAME part meaning forgetting all my enemies. It mostly rap, not real tough rap but mostly singing and rapping. Itās my first mixtape ever, my first time doing music. Iāve always loved music, and now I get to express myself through that so Iām just really happy itās out there.
The Step Back: Finally, whatās your goal for 2019, where do you want to be by the end of next year?
Famous Los: Other than the show, Iāve started my music so Iām hoping thatās going to take off and Iām happy Iām back in that bathroom making videos commentating on NBA basketball. The celebrity game is another goal.
Iām trying to work on some short film stories, donāt hold me to it, but I really want to try and work on that. Funny, serious, but all about basketball in all different situations.
The Famous Los and Filayyyy show can be found on Facebook Watch.
Follow Famous Los on Instagram: @famouslos32