This little girl just pushed Stephen Curry to change the sneaker industry
A letter to Stephen Curry by a girl named Riley (ironically) asking why his sneakers weren’t available in girl’s sizes. Curry himself responded and changes are coming.
Stephen Curry is a giant. Stephen Curry is greatly admired, too.
Of course, his impact on the Golden State Warriors is immense, and it has been widely noted since the Draymond Green/Kevin Durant debacle that his presence is missed.
But his impact on young fans, though, has made him perhaps this generation’s most liked basketball player. So much so, that a young girl named Riley Morrison wrote Steph Curry a letter asking why he hasn’t made his shoe brand with Under Armour accessible to young girls, too.
Curry would respond to the young lady, stating that he will give her the first edition’s of the Curry 6’s and wants her to celebrate with him on March 8 for Women’s Day, in addition to pushing Under Armor to make changes in how the shoes are sized and branded on the web.
While Curry is expected to lead the Warriors to another NBA championship, Curry’s true leadership and responsibility may have come with how he handled this letter. Curry for this generation of NBA fans is the equivalent of Michael Jordan in the 1990s. His impact isn’t just with young aspiring hoopers. It’s with young girls and casual women basketball fans, too.
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With that said, Curry possibly bringing a shoe line for young girls is a big step toward marketing shoes for both genders. There are too many girl athletes who look up to not only Curry, but the likes of James Harden, LeBron James, and Russell Westbrook. It’s very likely that they want to wear the shoes of these players, but of course, they aren’t available or aren’t sized for them. If big name brands make basketball shoes specifically for young girls in the near future, then we can all thank Riley Morrison for shooting her shot with the chef.