WWE Studios is teaming with streaming giant Netflix to produce a live-action family film titled The Main Event.
WWE Studios has been turning out films since 2002 with notable hits including The Marine franchise. Most recently the studio partnered with Dwayne “The Rock” Johnson’s Seven Bucks Productions to release Fighting with My Family, the bio-pic centering on former Divas Champion Paige.
The new venture with Netflix offers the opportunity to produce more films on the streaming platform which means more eyes on the product. WWE often highlights its superstars in their studio productions and The Main Event will follow suit as Kofi Kingston, The Miz, Sheamus and others are set to star. Rounding out the cast are Seth Carr (Black Panther), Tichina Arnold (The Neighborhood, Everybody Hates Chris), Ken Marino (The Other Two, Black Monday, Bad Milo) and Adam Pally (Middle School: The Worst Years of My Life, The Mindy Project).
The Main Event is intended for family audiences which is a large part of the WWE demographic. The story follows “an 11-year-old aspiring wrestler who discovers a magical mask and enters a competition to become the next WWE Superstar.”
Not all of WWE’s attempts at films have been winners but having a partnership with Netflix going forward is another win in their mission to garner more mainstream attention. The future could see more original programming produced from WWE in combination with Netflix that will appease current fans and create interest for new fans.
The airing of Total Divas and the subsequent spin-off Total Bellas on E! Network factored in getting more female viewers to watch WWE programming. The Tough Enough reality series which saw at least 3 different iterations since it originally aired on MTV created buzz and future superstars.
As WWE continues to branch out into mainstream movies and television it broadens their reach which, as a publicly traded company, they need to do so interest remains piqued and investors remain happy.
Filming for The Main Event began this week in Vancouver, British Columbia, and the film is expected to premiere on Netflix in 2020.