FOX Friday Night SmackDown commercials tell a new story

The new WWE Friday Night SmackDown commercials are a fun reminder of how impactful wrestling can be.

As SmackDown Live is embarking on its 20th anniversary, WWE has been branded with new messaging, a new network home in FOX and a new name: Friday Night SmackDown. The company is pulling out all of the stops to make this show huge. Superstars have been featured on various shows on the FOX networks. There’s also confirmed appearances from the likes of Stone Cold Steve Austin, Hulk Hogan and The Rock for the big premiere.

One thing that should not go unnoticed is the message in the new commercials for the show. These commercials emphasize the move to FOX by proclaiming “We are all Superstars,” featuring people from all walks of life and showing how wrestling makes an impact, from something as simple as a restaurant band playing Stone Cold’s legendary theme, or a nurse in the surgery room waiving John Cena’s “you can’t see me” in front of an unconscious patient on the table.

The message sounds simple but in reality, it’s quite broad. It’s a reminder of how inclusive wrestling is for people of all ages. Whether you watched as a child or still enjoy as an adult, or whether you are a professional athlete or physician, wrestling fandom spans all cultures.

A perfect example of this is the “Yes!” movement that Daniel Bryan started. Such a basic catchphrase became a worldwide phenomenon in multiple sports, from fans cheering in the bleachers or teams celebrating after a victory. The Friday Night SmackDown commercials are portraying how inclusive wrestling is for anyone willing to watch.

The partnership with FOX has been a big area of emphasis since its announcement. With such a huge debut this Friday, WWE could attempt to tap into new fanbases. SmackDown will now be accessible to all so it’s also a possibility the company keeps moving away from the PG era.

If anything the commercials are a refreshing look into how fun wrestling can be. No matter what era in which you became a fan and where your fandom stands now, “We are all Superstars.”