The Los Angeles Rams revealed their new logos, colors and wordmark on Monday afternoon. The response to the primary logo hasn’t been kind.
People don’t like change. This goes for their sports teams as well.
On Monday, the Los Angeles Rams released their long-teased new logo. It wasn’t received kindly.
https://twitter.com/RamsNFL/status/1242165515042181121
The wordmark is pretty cool, and the colors harken back to the team’s glory days in the 1980s before the move to St. Louis. The secondary logo of the ram’s head is also pretty sweet, a nod to the franchise’s earlier times in the 1950s (and specifically 1951, when it won its only title in Los Angeles).
However, the primary logo looks like something you’d get in a generic video game that didn’t pay for licensing rights. Of course, it’s the most important part of the reveal, and both fans and media alike are not having it.
I have nothing positive to offer on the Rams' new logo. Carry on.
— Vic Tafur (@VicTafur) March 23, 2020
I’ll withhold full judgment until I see the uniforms. But that new Rams logo looks like something one of those pharmaceutical companies slaps on all 10,000 of the pens and stress balls they hand out at conventions.
— David Helman (@davidhelman_) March 23, 2020
https://twitter.com/JordanPooleWrld/status/1242169276393492481
Please go back to St. Louis. https://t.co/6WMHGjIqoZ
— Michael Castillo (@MichaelCastFS) March 23, 2020
In truth, new logos and uniforms almost always take criticism. People need to warm up to the look before embracing it, and that could be what’s happening here.
However, the Rams made a very simple decision complicated. The team has a long, storied history with the city and could have simply went back to an older look (blue/yellow or white/blue) and rolled from there.
Instead, they tried to modernize the whole thing and ended up with a bland look in the most un-bland of cities.
The Rams still have to unveil their new uniforms, but there’s work to be done before people hop on board.