If you’re not watching The Match for the golfers, then watch it for the potential of free beer.
What better way to celebrate the return of sports than with free beer?
Michelob ULTRA is looking to make that happen in honor of this weekend’s showdown on the fairway between Tom Brady, Peyton Manning, Tiger Woods, and Phil Mickelson. It might not be The Masters, but it’s the next best thing.
Let’s be real, with the sports void we’re all grappling with in addition to the much larger and more pressing matters happening in the world, we’ve never needed an escape more than right now. A golf match isn’t going to help change things but it’ll help take us away for a few hours and lessen the serious mental strain being put on everyone at the moment.
Free beer never hurts as a kicker.
The four sporting legends enter The Match with preexisting fandoms, whether that’s Colts fans, Patriots fans (and now Bucs fans), Tiger fans or Phil fans. But even if you don’t actively have a rooting interest in who wins, Michelob is here to heighten the stakes. Everyone’s new favorite beer company announced that they will be awarding a free 6-pack to everyone in America — above the legal drinking age — if any player hits a hole-in-one during The Match.
Once again, for the folks in the back, free beer.
To further commemorate the return of sports, Michelob ULTRA is also releasing three new commercials featuring a one-of-a-kind golf beer cart that fans will have a chance to win, along with other merchandise, during The Match broadcast. Consumers can enter for a chance to win by following @MichelobULTRA on social Twitter and using #ULTRAPrizeScramble and #Sweepstakes.
Capital One’s The Match: Champions for Charity with Tiger Woods & Phil Mickelson joined by Peyton Manning & Tom Brady airs live on Sunday, May 24, at 3 p.m. ET across TNT, TBS, truTV & HLN.