NBA owners donating $300 million to drive economic empowerment in Black communities

CHICAGO, ILLINOIS - FEBRUARY 15: NBA Commissioner Adam Silver speaks to the media during a press conference at the United Center on February 15, 2020 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stacy Revere/Getty Images)
CHICAGO, ILLINOIS - FEBRUARY 15: NBA Commissioner Adam Silver speaks to the media during a press conference at the United Center on February 15, 2020 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stacy Revere/Getty Images) /
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NBA owners are giving money to help Black communities. 

NBA teams have embraced the wishes of the players by allowing them to speak out about racial injustice in the country during the league restart in Orlando. Players have social justice messages on the backs of their jerseys and nearly everyone took a knee during the playing of the national anthem when play resumed.

The NBA has learned from the failures of the NFL and has embraced positive change. The talk is going a step further with an announcement that the league will contribute $30 million annually over a 10-year period to specifically help the Black community.

NBA is pushing for change

The numbers break down to all 30 owners donating $1 million per year for a grand combined total of $300 million over the course of 10 years. This money will go into a new NBA Foundation that will focus on the economic empowerment of African-Americans in this country. The press release explains how education and employment of young black men and women are key tenets of this noble plan.

This is a great idea that will end up drawing some criticism, as anything does in 2020. But $30 million per year is obviously a lot of money and the fact the NBAPA is involved as well should hold everyone accountable to make sure the money is put to good use.

There are a lot of empty gestures made toward creating real positive change in the United States. Donating money is one thing that makes a statement and also provides a legitimate resource for change.

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Creating this new NBA Foundation will hopefully just be the start of the league and the players working together to make generational change in the Black community. Anyone genuinely criticizing the plan is just looking for something to complain about.