Alex Rodriguez launches makeup line for men

New Minnesota Timberwolves owner and former MLB star Alex Rodriguez is getting into makeup for men.

Alex Rodriguez is a man of the people, especially after launching his own makeup line for men.

Since Jennifer Lopez broke up with him and has gotten back together with Ben Affleck, Rodriguez has continued to call MLB games on ESPN, purchased the NBA‘s Minnesota Timberwolves, alongside Marc Lore of Wal-Mart eCommerce fame, and has now launched his own line of makeup for men. Don’t let that mascara bleed when you think about Bennifer 2.0 being back in our lives.

Expect every Boston Red Sox fan to purchase a stick of “convenient concealer” for razor bumps.

Alex Rodriguez now sells the makeup that’ll make your ugly mug beautiful

Rodriguez teamed up with Hims & Hers to develop their first stab into men’s makeup. Here is what Rodriguez posted on Instagram on Thursday about his latest business foray.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.”

The Blur Stick is a concealer that will help all sorts of dudes out with their super gross skin. As a man who hates shaving because razor bumps and ingrown hairs are the pits, I can respect this. Taking care of your skin is a good thing because good skin takes care of you. For Rodriguez to play with the New York Yankees, he had to shave every day because it is always 1960 in The Bronx.

Not every dude is gonna admit to having a Blur Stick, but yes, some guys will definitely buy one.