New Era baseball hats set a new low for centuries-old sport

New Era did unspeakable and unforgivable things to these poor, innocent baseball caps.

It is the dawn of yet another new era at New Era, and everybody on Twitter hates their new hats.

When the fine folks at New Era woke up today, they chose violence. It may have been the very tail-end of Fourth of July weekend, but we were so due for another hellacious botch job of an MLB hat campaign from them. If you thought clipart was bad, get a load of these. We have not seen somebody destroy something beautiful since Tyler Durden turned Jared Leto’s face into pulp.

The first two rules of Hat Club are one and the same: You do not talk about Hat Club!!!

These New Era hats are like Angel Hernandez behind the plate: Not even close

The worst part in all of this is somebody approved these. This isn’t like letting Ringo Starr get a song on the album. Like Joe Exotic, you will never be able to financially recover from this.

https://twitter.com/ASCSportsMedia/status/1412476102149349376

If you wear one of these caps in public, expect to be showered with rotten vegetables like you did a terrible job in the leading role of a Shakespearean play. A plague on both your houses!

https://twitter.com/RuiterWrongFAN/status/1412480345686089729

If the only advantage to these hats is to provide more surface area for Spider Tack to be liberally placed, it looks like New Era done missed the memo…

https://twitter.com/ELExExCeEye/status/1412505986103906308

You have less than 24 hours to buy your frienemy a perfect gag gift for your upcoming white elephant holiday party this December because we all know these hats will get pulled faster than the clipart ones did. Like the Toronto Blue Jays lineup when living legend Brett Phillips was on the mound eephusing, those poor hats never had a chance. It is the end of an era for New Era for sure.

There are good hats, bad hats, ugly hats, and then there are whatever these were supposed to be.