Browns use disappointing season as an excuse to raise ticket prices
By Mark Powell
Despite not making the playoffs with a loaded roster in 2021, the Cleveland Browns are committed to making their fans pay more.
Yes, really. The Browns are raising ticket prices for the 2022 campaign after a complete dumpster fire of a season last year.
It’s the third straight season in which the Browns raised their prices. Yet, to do so after a year full of broken promises is a little out of touch. The Browns ticket executives seem to think otherwise, because data?
Browns committed to raising ticket prices, no matter what
"“After every season, we review comprehensive data about our season ticket memberships and price points for each section in the stadium,” Browns senior vice president of communications Peter John-Baptiste said in a statement. “Our first focus is making sure that we continue to enhance our season ticket members’ year-round experience while also appropriately pricing tickets based on variables in the local market, NFL and sports industry. Our annual approach prioritizes making ticket options available to all fans at affordable price points and providing customizable payment plans to meet each individual’s needs. In addition, our recent introduction of an auto-renewal payment program and two-phase renewal process gives our season ticket members convenient payment options. We look forward to an exciting home slate of games in 2022 at FirstEnergy Stadium with the best fans in the NFL.”"
The Browns defended their decision in the statement above, claiming they have the third-lowest priced tickets in the league and most of the raises were minimal.
However, it’s the symbolism that matters here. The price point should not increase for fans when the organization fails to meet certain goals. The Browns failed to meet the expectations put in front of them by fans, executives and more.
So, who should suffer? Of course, those same fans. You’re welcome, Cleveland.