Steelers fans have no plans to relinquish Heinz Field name after change announced
The Pittsburgh Steelers may not play in Heinz Field anymore after a name change was announced but fans aren’t giving up the name easily.
It’s the end of an era in Pittsburgh for more than one reason. At the same time the Steelers are adjusting to life without Ben Roethlisberger, they’ll have to get used to another huge change: The name of Heinz Field.
On Sunday night, Andrew Fillipponi reported that Heinz will not renew its naming rights for the stadium in 2022.
That means within the week, Heinz Field could have a new name.
Steelers fans don’t plan to call Heinz Field by its new name
On Twitter, some fans jokingly and half-jokingly suggested names for the stadium in the post-Heinz world.
Others flat out laughed at the idea of calling it anything else.
https://twitter.com/joeybagovdonuts/status/1546330559051448320
I have decided Iron City Field sounds like a great name to replace Heinz Field.
— Nick Farabaugh (@FarabaughFB) July 11, 2022
good luck getting pittsburgh to call that place anything but heinz field they called the concert venue star lake for twenty years until it finally circled back and is named that again
— The Smoking Musket (@smokingmusket) July 11, 2022
The new Steelers' stadium name should go to this Pittsburgh icon.
— Alex Kozora (@Alex_Kozora) July 11, 2022
"There's never a fee unless we get a Steelers' win for you." pic.twitter.com/Pm0uKswaM4
Idc what it’s renamed. I’ll still be going to Heinz Field this fall
— Jordanna Clark (@jordymae012) July 11, 2022
Imagine paying millions upon millions of dollars just for people to continue calling it Heinz Field anyway https://t.co/C16mS7Dx3i
— 𝐍𝐒𝟗 (@NorthShoreNine) July 11, 2022
Why isn’t Heinz renewing the naming deal? The money is probably going to be too big.
According to Pro Football Talk, Heinz paid $57 million for its original 20-year deal, which they extended by one year for 2021. By comparison, SoFi is paying $400 million for their current 20-year naming rights deal in Los Angeles.
Whoever gets the new naming rights deal in Pittsburgh is going to have to shell out a whole lot of money for it. Knowing that fans are pretty set on the whole Heinz thing is a definite downside. Then again, this is the way of the modern sports world. Names for stadiums come and go.
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