Fansided

Natalie White and Moolah Kicks are here to change women’s basketball one step at a time

By Kribse Llanos

LOS ANGELES, CALIFORNIA - AUGUST 15: A detail of a WNBA basketball on the court ahead of a game between the Los Angeles Sparks and the Indiana Fever at Staples Center on August 15, 2021 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Katharine Lotze/Getty Images)
LOS ANGELES, CALIFORNIA - AUGUST 15: A detail of a WNBA basketball on the court ahead of a game between the Los Angeles Sparks and the Indiana Fever at Staples Center on August 15, 2021 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Katharine Lotze/Getty Images) /
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Female baller and entrepreneur Natalie White is changing basketball for women, one stylish step at a time with Moolah Kicks.

Have you ever wondered why women ballers mostly play in men’s basketball shoes?

For one reason or another, very few shoe deals have been made between big-name brands and WNBA players. That, however, is about to change in a big way.

Enter basketball shoe disruptor, female baller, entrepreneur, Moolah Kicks founder, Natalie White. Moolah shoes are the first and only brand focused exclusively on women’s basketball.

Moolah Kicks are built differently from the inside. The brand is focused on changing the future of women’s basketball. Women’s basketball has grown in the market and Moolah Kicks is pushing the boundaries for female ball players.

How will that happen? Beyond how awesome the shoes are, Natalie is backed by investors such as Mark Cuban and partnered with retailer Dick’s Sporting Goods. So it feels like more a matter of when and not if Moolah Kicks are going to take over.

Pushing past the conversation of equality, because it implies that men’s basketball is the measuring stick for success, Moolah kicks will help elevate on-court performance and contribute to push financial opportunity within the sport.

So, what makes Moolah Kicks different than any other basketball shoe on the market?

Moolah Kicks is crafted by professional trainers that mimic the female foot form and a basketball shape. The sneakers are biomechanically engineered to support female hoopers and should decrease the risk of knee, ankle, and leg injuries. The sneaker fits women better because they have a narrow heel, a lifted arch, a slimmer width, and a shallow lateral side — all of which should help female ballers elevate their game.

As if the idea and model of Moolah Kicks aren’t cool enough, the story of how Natalie broke through makes things even better.

Natalie shot off a cold email to the CEO of Dick’s Sporting Goods. She showcased her brand, pitched her mission, and dove into the purpose and importance of Moolah Kicks. The cold call worked, and now Dick’s Sporting Goods is the first retail partner and investor in Moolah Kicks.

The work is hardly done, however. Moolah Kicks is merely taking the first steps on a journey that will undoubtedly have an impact on the future of women’s basketball on all levels — from the WNBA to high school to weekend scrimmages with friends.

“The brand at large is the only for-profit brand in women’s basketball, meaning every dollar we earn goes into either more products for female hoopers or sponsorships and into marketing dollars. So, in turn we create more financial opportunity for women’s basketball at every single level,” Natalie said of furthering the financial impact on women’s basketball.

The future certainly seems bright, from the potential of deals for WNBA players and NIL deals with college basketball players, and it’s going to arrive in style.

Moolah Kicks can be found in-store at Dick’s Sporting Goods or at the Moolah Kicks store.

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