Patriots fans couldn’t believe their eyes when Gillette aired an ad featuring Bills QB Josh Allen during their Thursday Night Football tilt with Buffalo.
There aren’t many brands as linked to an NFL team as Gillette and the Patriots. The razor brand has held naming rights to New England’s stadium since its debut season in 2002.
So why on earth did they get Bills quarterback Josh Allen to star in a commercial that aired during the Thursday Night Football game between the Patriots and Buffalo?
That’s what fans were asking after watching Allen cook with two touchdowns and 118 yards in the first half, then having to watch him during the commercial breaks as well.
Josh Allen’s Gillette commercial infuriated Patriots fans
My favorite part of the game so far…that is taking place at GILLETTE stadium…Josh’s Gillette commercial. #BillsMafia pic.twitter.com/YmdjqVqHPn
— Jess Lilly (@JessicaLilly419) December 2, 2022
Nothing like Josh Allen being the face of the Patriots stadium sponsor 😍
— Brother Bill (@BrotherBill716) December 2, 2022
Josh Allen getting a Gillette commercial during the Pats game is so disrespectful
— Mikey Edwards (@Max_Ether_RxG) December 2, 2022
@Patriots why is Josh Allen doing a Gillette commercial that’s being played on Thursday night football against Josh Allen. Get a new sponsor.
— Dylan DiFillipo3 (@difillipo3) December 2, 2022
Was it hysterical that Josh Allen did a Gillette add that aired during his game against the patriots?
— Chris (@uhazie) December 2, 2022
something not right about seeing a Josh Allen Gillette ad during a Patriots game that is at Gillette Stadium and a broadcast that kicked off with a Gillette ad starring Pat Patriot
— Daniel Roberts (@readDanwrite) December 2, 2022
JOSH ALLEN IS SPONSORED BY GILLETTE?? WHAT ARE WE EVEN DOING RIGHT NOW!? @BostonConnr
— Nathan Gallant (@NateMGallant) December 2, 2022
Josh Allen doing a Gillette commercial in a primetime ad spot during a game against the Patriots at their home stadium pic.twitter.com/E8CGkxN48K
— Bruce Nolan (@BruceExclusive) December 2, 2022
It was bad enough Gillette hired a division rival of the Patriots as a spokesperson, New England also had to endure it as Allen less the Bills to a 17-7 lead at halftime.
Allen’s performance had Twitter talking on its own, especially after hitting Stefon Diggs for a touchdown and following that up with an absurd toss to Gabe Davis.
A cross-body throw while in the air for a TD...👀
— The Athletic (@TheAthletic) December 2, 2022
Oh, and Josh Allen was rolling out of bounds!
🎥 @NFL pic.twitter.com/MyojQsboKj
https://twitter.com/Kimmick86/status/1598500844256854016
Josh Allen is in his bag tonight, some ridiculous throws. Buffalo isn’t losing when Allen gets going like this, fun to watch
— Matt Verderame (@MattVerderame) December 2, 2022
Josh Allen is GUARANTEED to do something to make your jaw it the floor every game.
— Robert Griffin III (@RGIII) December 2, 2022
Having Josh Allen as our quarterback makes up for eight-month winters.
— Greg Bauch (@gregorybauch) December 2, 2022
Fans at Gillette Stadium weren’t too happy with the performance of their team in the first half on Thursday night. Mac Jones partnered with Marcus Jones for a 48-yard touchdown pass in the first quarter to put them up 7-3 but it was all Allen from there. His two second-quarter touchdowns gave Buffalo a 17-7 lead.
New England had a chance to cut the deficit before halftime thanks to a forced fumble by Josh Uche on Allen. However, Nick Folk missed a 48-yard field goal attempt after the Patriots’ offense couldn’t create a quick touchdown.