The Dallas Cowboys are known as “America’s Team” by their fanbase and the media alike. Here’s why they received that moniker.
There is no denying the popularity of the NFL’s Dallas Cowboys. They have one of the largest fanbases in the NFL and in all of professional sports. Their logo is the most recognized logo in sports, and they are the highest-valued NFL franchise.
When it comes to Dallas, it’s Super Bowl or bust every year with Jerry Jones owning the team. They haven’t been able to hoist the Lombardi Trophy since 1995, and haven’t even made it to the NFC Championship Game since that season.
Whenever the Cowboys are spoken about during their games or on sports talk programs, they are referred to as “America’s Team.” Here’s how they received the nickname.
Why are Cowboys called ‘America’s Team?’
Dallas’ NFL franchise received the “America’s Team” moniker from NFL Films. During a highlight video of the 1978 season, narrator John Facenda dubbed them “America’s Team.”
“They appear on televisions so often, that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, America’s team,” said Facenda.
NFL Films vice president and editor-and-chief Bob Ryan is credited for coming up with the monicker and provided reasoning as to why he chose it.
“I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants,” said Ryan, h/t Dallas Morning News. “Plus, they were always the national game on television.”
Ever since, the nickname has stuck.
Why do the Cowboys wear a star on their helmet?
As mentioned earlier, the Dallas NFL franchise is known for their star logo, which is featured prominently on their helmets. The team uses the blue star logo to represent Texas’ state nickname, “the Lone Star State.” And with that, it has become one of the most recognized sports logos of all time, alongside the New York Yankees.
When did the Cowboys come to the NFL?
The Cowboys entered the NFL in 1960, with Clint Murchison Jr. serving as the majority owner. In its first year of existence, Murchison hired Tex Schramm as general manager, New York Giants defensive coordinator Tom Landry as head coach, and San Francisco 49ers scout Gil Brandt as player personnel director.
By the 1970’s, the Cowboys became a consistent Super Bowl contender, where they won two titles in five trips.
Dallas has won five Super Bowl’s in their existence.