How much does it cost to get a Super Bowl commercial in 2023?

How much does it cost to get a Super Bowl commercial in 2023?

Let’s be honest, most of the people tuning in to the Super Bowl are watching it for the commercials or the halftime show, not the actual game. And that’s totally fine, Super Bowl Sunday has something for everyone. Your 15-year-old niece wants to see Rihanna, you and your brothers want to watch the Chiefs beat the Bengals, your mom wants to watch the commercials and your 19-year-old son wants to see the trailers for all the big movies.

We get it and we like it.

But something that is often talked about is how pricey it is to get a commercial to air during the Super Bowl. But no one really knows exactly how expensive it really is. And we’re here to tell you all the specifics.

According to Front Office Sports, FOX (the network airing the big game) set the Super Bowl ad price starting at $7 million for a 30-second window during the game. That’s a pretty big increase from previous years.

• 2023: $7 million
• 2022: $6.5 million
• 2021: $5.6 million
• 2020: $5.6 million
• 2019: $5.2 million

What advertiser spent the most money on Super Bowl commercials?

Following this trend, the 2024 ads will cost around $7.5 million for 30 seconds. Imagine what you could buy with $7 million. It’s unimaginable money.

The same outlet reported that Anheuser-Busch is the company that spent the most and will likely have multiple ads throughout the big game. They reportedly purchased three minutes of airtime at a whopping $20 million.