Musician Rihanna is scheduled to perform in the Super Bowl 57 halftime show. How much is Rihanna set to be paid for the big game, and how much were other performers paid?
Super Bowl 57 has arrived. Football fans will be tuning in to see who will win the Lombardi Trophy between the Kansas City Chiefs and Philadelphia Eagles. For the music fan, they are tuning in to see the halftime show.
The Super Bowl halftime show has become a tradition, but it really grew in 1993, when top musicians began performing at the big game. We’re talking performers like Beyonce, the Rolling Stones, Lady Gaga, Prince, and more. This year, it will be nine-time Grammy Award winner Rihanna who will headline the halftime show.
Viewers may be wondering how much Rihanna will make for performing at the Super Bowl 57 halftime show?
How much is Rihanna making for Super Bowl halftime show?
The answer to that question is $0.
As Joe Pompliano of Huddle Up mentions in the tweet below, the NFL and Apple have agreed to terms on a five-year, $250 million partnership for the halftime show. But none of the musicians performing receive any money. Even prior to the Apple partnership, none of the previous halftime performers were paid.
Instead, the NFL gives them a $10-15 million production budget for the halftime show. That covers 2,000-3,000 part-time workers, which includes set design, dancers, and more.
2) Here's how the financials work:
— Joe Pompliano (@JoePompliano) February 10, 2023
• NFL signs a $50M sponsorship deal
• Artists get a $10M to $15M production budget
This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.
But artists don't get any of the money.
There are some performers who have put in their own money for their halftime performances. Pompliano points out that The Weeknd and Dr. Dre spent $7 million each of their own money to cover their performance.
In place of pay, the musicians will receive the exposure to a gigantic audience, which could lead to an increase in music sales and concert ticket prices.
There you have it. Even though musical acts are chosen to perform at the Super Bowl by the NFL and their halftime show sponsor, they aren’t paid.