Twitter reacts to ‘He Gets Us’ commercial during Super Bowl

Twitter reacts to ‘He Gets Us’ commercial during Super Bowl.

There was an uproar even before the ad aired. People wondered how a church, which is meant to be a non-profit, could afford to purchase not one but two expensive Super Bowl commercials.

The “He Gets Us,” campaign is meant to promote Jesus and Christianity and ias part of the group’s $100 million media investment, according to CNN. These ads are part of a much larger blitz which includes billboards, social media, and TV since 2022. Additionally, Ad Age says the backers of this campaign plans to spend $1 billion over the next three years.

The ads, which portray Jesus as “one of us” has been getting a lot of attention. According to the outlet, one video has netted 122 million views on YouTube in 11 months.

Now that sports fans and the like have seen the ads, they took to Twitter to express their conflicting thoughts about it.

Who paid for the “He Gets Us” Super Bowl ads?

According to Slate.com: 

"The campaign is being run by something called The Signatry, a Kansas-based Christian foundation that exists, essentially, to connect donors (and their financial advisors) with causes in order to “inspire and facilitate revolutionary, biblical generosity.” According to Ministry Watch, an evangelical watchdog organization that scrutinizes the finances of Christian charities, in 2018, the foundation reported more than $1 billion in contributions. The foundation itself seems to be apolitical and nondenominational."

Here’s what Twitter thought of the religious commercials.

https://twitter.com/donnatobin/status/1624928459213479939?s=20&t=0BM4YXb8Ow7kVRpdbY2XIA

https://twitter.com/slwein/status/1624928291789455360?s=20&t=0BM4YXb8Ow7kVRpdbY2XIA

https://twitter.com/sparksjls/status/1624928519871397888?s=20&t=0BM4YXb8Ow7kVRpdbY2XIA