NFL Rumors: Did the Bears change their logo for the first time in 50 years?
The Chicago Bears are rebranding themselves ahead of the 2023 season. In a much more successful attempt than the Browns’ giant elf rollout, the Bears have decided to switch things up just a tad.
Chicago is changing its primary logo from its traditional wishbone “C” to the vintage sketch of a bear. Both logos were affiliated with the Bears in years past, but the “C” logo has been the more oft-used of the two, displayed on the team’s uniforms since 1962.
Now, the bear mascot will be the primary logo while the “C” will be the secondary logo.
But don’t worry, Bears fans, the iconic wishbone “C” isn’t going away.
According to NBC Sports, the Bears reportedly are keeping the “C” on players’ helmets and on the 50-yard line at Soldier Field.
The move to make the bear mascot the primary logo is more of a semantical one, as stated in the team’s official brand guidelines. If anything, the new bear logo will be used more in merchandise and apparel, affecting the fans more than the players.
"“This minor change simply provides clarity for retail, media, and other team and league partners to start the creative process with the Bear head.”"
Chicago, finally coming out of the shadow of the Packers’ Aaron Rodgers era in the NFC North, can start the 2023 season off with a roar.