When it comes to conference championship weekend in the NFL, Grammy winners are front and center.
For the Chiefs and Ravens in the AFC Championship Game, the broadcast had cameras trained on Taylor Swift.
With the Detroit Lions in the NFC Championship Game, Eminem will be the one everyone is watching out for.
Eminem was at the Lions' Divisional Round victory over the Buccaneers, rallying the crowd as "Lose Yourself" was played at Ford Field. It was a magical moment.
tell ya what … have been in stadiums, arenas, domes and buildings all over this fine land and I don’t think I’ve ever seen an in-game hype spot quite like when the Lions play Lose Yourself and cut to a living breathing Eminem in the stands as ppl sing pic.twitter.com/KsrsNeWL22
— Nick Baumgardner (@nickbaumgardner) January 22, 2024
But is he at Sunday's NFC Championship Game between the Lions and 49ers?
Is Eminem at the Lions game today against the 49ers?
UPDATE: It looks like Eminem is indeed in the building.
Eminem and his crew have arrived at the Levi’s Stadium, in San Francisco, for the Lions vs. 49ers game this evening. pic.twitter.com/tfftPswt1c
— SHADYVERSE / Eminem Brasil (@EminemBrasil) January 28, 2024
It remains to be seen if Eminem will be at Levi's Stadium to watch Detroit fight for a place in the Super Bowl.
Whether or not he's there, Jared Goff represented as he arrived at the stadium, wearing an Eminem t-shirt.
You only get one shot! Goff pulled up to Levi's Stadium in an @Eminem shirt. #OnePride (📸: @MearsDaniel, @detroitnews) pic.twitter.com/GNd2w0Nq6x
— Adam Graham (@grahamorama) January 28, 2024
The only man more popular than Eminem in Detroit these days may be Goff, who has had his name chanted at just about every sporting event in the city over the last week. His legend will only grow if he manages to send the Lions to the Super Bowl.
The rapper was hyping the playoff matchup on Twitter before the game as well, dropping a link to his merch shop for a limited edition "Mom's Spaghetti" hoodie.
“Go get your crew to hype you up, stand behind you like, "Woo" - Ltd edition #MomsSpaghetti Playoff Run hoodie now available just in time for game day 🍝 https://t.co/J3F45PQ5VZ pic.twitter.com/UuSNC5jBsm
— Marshall Mathers (@Eminem) January 28, 2024
He'll definitely be paying attention, wherever he's watching from.
Eminem has been one of Detroit's most famous sons since his rap career blew up in 1999. His love of the Lions has also made him one of the faces of this magical playoff run.
This is the first NFC Championship Game appearance for Detroit since the 1991 playoffs. They're hoping to lock in a first-ever Super Bowl appearance.
They'll have to go through the 49ers, who have played in the last two NFC Championship Games but are seeking their first Super Bowl berth since 2019.