Thanks to Chicago Bulls star Derrick Rose, sports fans have become familiar with kinesiology tape. The NBA recently lifted a ban on the product. The tape provides support and stability for muscles, joints, and tendons without limiting range of motion for athletes and can be worn up to 7 days.
Recently, one tape manufacturer, ENDEVR’s, signed on to partner with the IRONMAN World Championship in Hawaii this summer as the official tape for the event.
There will also be IRONMAN MyID medical bracelets that the athletes will wear. The bracelets are “a customizable medical wristband that stores vital information with an optimized QR code that is easily accessible for the fastest and most complete medical profile in a time of emergency.”
“We couldn’t be more thrilled to bring the line of IRONMAN® ENDEVRTM products to market,” Josh Taylor, Marketing Director for ENDEVR, said in a statement. ”Both organizations are very much aligned; we’re both about triumph of the human spirit in the face of adversity. We are proud to support all the athletes challenging themselves on competition day, as well as those training for greatness everywhere.”
ENDEVRTM IRONMAN® StrengthTape and ENDEVRTM IRONMAN® MyID medical wristbands are now available in Target stores nationwide as well as at ENDEVR.com. The MyID will be priced at $40.00. The StrengthTape will be priced at $9.99 for two pre-cut kits and $14.99 for a 5 meter roll.
While we learn more about the benefits of the taping method, it seems like something that all athletes need to give serious consideration to.
As for the NBA, it looks like their decision to lift the ban on the product will only benefit the athletes who will need the extra strength and support.