Twitter has announced that the social media giant is acquiring SnappyTV for an undisclosed amount of money.
SnappyTV is a service that allows clipping, editing and sharing clips of live broadcasts in near real-time. With the acquisition of SnappyTV, these clips will now be embeddable directly into Tweets, which will allow users to view the moments without having the leave the social network.
In a blog post on its website, SnappyTV said the deal will allow the company to build up its platform under the Twitter tent, which will lead to better service down the line.
“Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world,” the post stated. “We will be able to further our goal of empowering people to share the world’s best moments.”
Current SnappyTV clients include NASCAR, Fox and The CW. These partners allow the clipping of their shows to be quickly shared via a variety of networks almost instantaneously.
With Twitter now the controlling partner, the social media network will be able to offer even more tools to live content producers, who are always looking for ways to increase their audience and interactions. It’s unclear just how long before everything is changed over, but it’s expected to happen within the next few weeks.
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