Since its launch in June 2009, Bing has struggled to gain major traction as a search engine destination opposite of Google. However, Microsoft is hoping a new feature added to the platform will help speed the growth of its popularity.
The company has added a number of tools that will allow users to discover tweets and accounts that they interest them, using a new Tweet-discovery feature.
Users are now able to search Bing using hashtags, Twitter handles or search for tweets related to specific topics like celebrity or events. In certain situations, Bing will even recommend search terms as you type.
For example, when you type in “#” in the search bar, Bing will suggest popular hashtags immediate after.
Bing will also help you find accounts run by celebrities as well as find tweets about celebrities. Simply starting your search with the “@” symbol will bring up profile suggestions. Users can then hover over the accounts for more information, including to check if it’s verified or not.
“The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it,” the company said in a blog post about the additions. “We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets.”
Users can test out the new features for themselves now thanks to the partnership between Bing and Twitter.