Well, Nike buying up all of the billboard space in northern Ohio did amount to something. Maybe. This “Cleveland Rocks” billboard featuring LeBron James and Johnny Manziel was posted on the NFL’s twitter account:
Is this just wishful thinking on the part on the NFL, or is Nike actually going to do this? Judging by the reaction on Twitter, the NFL are marketing geniuses, but we knew that already.
LeBron in the “Money Manziel” t-shirt just puts this thing over the top.
That is what you get when you put two marketing behemoths in the same city. Not that Manziel is anywhere in the same galaxy as LeBron, but he sure creates quite a buzz wherever he goes.
As we all know, any publicity is good publicity. Be it a possibly incriminating photograph from a nightclub or trying to sell autographs to the opposing team. Manziel has generated a lightning storm of controversy at every turn.
Now, if I were his agent, I would tell him to quit doing things that could get him in trouble. Playing second fiddle to LBJ in the revamped city of Cleveland is not a bad thing. Embrace it.
Cleveland has not been this happy since they drafted LeBron number one overall in 2003.
Will this remarriage to the city of Cleveland finally net the Cavs a championship?