Texas Longhorns' athletics ranks No. 1 in revenue for 2012-13

Mack Brown may be gone as the Texas Longhorns head coach, but his final year in Austin was yet another of helping the Longhorns top the list of athletic department revenue earnings in the 2012-13 season.

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According to an annual report published by USA Today, Texas once again brought in the nation’s highest athletic revenue in 2012-13, showing earnings of $165.7 million – nearly $2.4 million more than the previous year’s total.

Here is the complete 2012-13 list, per the report.

Athletic Departments with Top Total Revenue (2012-13)
School	Total Revenue
1. Texas	$165,691,486
2. Wisconsin	$149,141,405
3. Alabama	$143,776,550
4. Michigan	$143,514,125
5. Ohio State	$139,639,307
6. Florida	$130,011,244
7. Oklahoma	$123,805,661
8. LSU	$117,457,398
9. Oregon	$115,241,070
10. Tennessee	$111,579,779

An interesting point to note, money and success don’t necessarily go hand in hand, as four of the teams in this top 10 — Texas, Michigan, Florida and Tennessee — combined for a 22-26 record in 2013.

The Longhorns are obviously not satisfied with the status quo when it comes to bringing in revenue, as new athletic director Steve Patterson wants to branch out and see the Longhorns play games in Mexico City. There has also been talk of the university selling alcohol at some of its sporting events.

Notably missing from this list – the two teams who met for the final BCS Championship game, the Florida State Seminoles, who checked in at No. 24 on the list ($91,382,441), and the Auburn Tigers, who just missed the top 10 by landing at number 13 ($103,680,609).

Imagine how much money the football program will start adding to that total if they start winning with some consistency.

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Texas Longhorns’ athletics ranks No. 1 in revenue for 2012-13

By Michael Collins | Jun 6, 2014