On Monday afternoon, news leaked suggesting that the Philadelphia 76ers would be incorporating a new, secondary logo for the 2014-15 season. That logo featured American âiconâ Benjamin Franklin, dressed in a 76ers shooting shirt, dribbling the ball in a mildly aggressive way.
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It was a bit of a unique looking logo and it certainly made waves on social media, but just a day after the rumors broke, it appears the logo will not be used after all.
According to Jason Wolf, the Philadelphia 76ers explored using the logo (so it was real) but the team, for whatever reason, decided to scrap the idea.
#Sixers source: Team will NOT use this logo. Was something they explored. MT @RealGM: #76ers' new Ben Franklin logo. pic.twitter.com/4PVE7TigZ7
â Jason Wolfđșđ” (@JasonWolf) June 24, 2014
Given the amount of understandable backlash teams have received for logos in recent years, itâs possible the Sixers simply didnât want to put themselves in a poor position, even if it was only Ben Franklin. The logo also didnât get the highest of regards on social media so itâs possible it may have been âreleasedâ simply to judge fan input which wasnât all that positive.
Weâve seen teams attempt to move away from the âcartoonâ look so the addition of the Ben Franklin logo would have backtracked on that idea, though I donât think itâs all that bad for a secondary logo. It fits with the Philadelphia 76ers theme and itâs never something we would have seen on the uniform outside of a possible patch at most.
Regardless, itâs apparently no longer an option and will be put into the archives of the 76ers history, at least for the time being.